ERP CRM

ERP CRM

ERP helps companies run successful businesses by connecting their financial and operational systems to a central database, while CRM helps manage how customers interact with their businesses. Both serve as vital data repositories. 

The central promise of CRM is to give the business a central repository of all customer data, tracking all customer interactions. (Fulfilled with the information and analytics), the company can make more informed decisions on which customers to pursue added revenue, how sales teams are performing, how to service customers efficiently and appropriately, and more.

The benefits of an ERP system come from having a single, shared database for all financial and operational data. It impacts reporting — both static monthly reports and ad hoc reports requested by leadership. A single source of financial and operational data also means employees can drill down into records to uncover financial insights without IT or finance teams to conduct the analysis and reporting. It allows businesses to make faster, data-backed decisions that can impact everything from profitability to new growth opportunities to creating efficiency across the organization.

The fundamental difference between ERP and CRM is that ERP is primarily for financial data and the finance department. CRM is customer data used by the sales and customer service departments. 

The advantages of ERP CRM are as follows:

• Improves customer relationship
• Manage sales more effectively
• Maintain customer master data
• Deliver better customer service
• Increased mobility
• Faster access to crucial information
• Reduced IT and training overheads
• Improved order, inventory, and quote management